VoCool
For patients of all age group, VoCool subverts the idea of sore throat relief by introducing natural herbal ingredients into ice cream. Compared to other cold food which are unacceptable when you have sore throat, this popsicle brings down the sense of burning with multiple flavor options.
Art Direction, Branding, Concept, Copy-writing, Design, Naming, Packaging



Process Works Gallery



Concept development

3 different design concepts

Name and word bank explorations

Color and Descriptor explorations

Logo sketches

Name and word bank explorations

Font and Descriptor explorations

Design direction 1

Design direction 2

Design direction 3

Refined design direction 1

Design direction 4

Refined design direction 1

Design direction 5

Design direction 6

Refined design direction 6

Logo sketches

Logo explorations





















